Privacy & Cookies Policy
Swift Cultural Centre is committed to protecting your personal information and being transparent about what information we hold about you.
Using personal information allows us to develop a better understanding of our patrons and in turn to provide you with relevant and timely information about the work that we do - both on and off stage. As a charity, it also helps us to engage with potential donors and supporters.
The purpose of this policy is to give you a clear explanation about how we collect and use the information we collect from you directly and from third parties. We use your information in accordance with all applicable laws concerning the protection of personal information.
If you have any queries about this policy, please contact the Marketing Manager / Data Protection Officer at Swift Cultural Centre on +353 (0)46 909 2300 or email@example.com
We collect various types of information and in a number of ways:
Information you give us
For example, when you register on our website, buy tickets or make a donation, we’ll store personal information you give us such as your name, email address, postal address, telephone number and card details. We will also store a record of your purchases and donations.
Information about your interactions with us
For example, when you visit our website, we collect information about how you interact with our content and ads. When we send you a mailing we store a record of this, and in the case of emails we keep a record of which ones you have opened and which links you have clicked on.
Sensitive personal data
Data Protection law recognises that certain categories of personal information are more sensitive such as health information, race, religious beliefs and political opinions. We do not usually collect this type of information about our patrons unless there is a clear reason for doing so. For example, we collect health information about participants in our programme of classes and courses, or allergy information for patrons attending events that include food.
There are three bases under which we may process your data:
When you make a purchase from us or make a donation to us, you are entering into a contract with us. In order to perform this contract, we need to process and store your data. For example, we may need to contact you by email or telephone in the case of cancellation of a show, or in the case of problems with your payment.
Legitimate business interests
In certain situations, we collect and process your personal for purposes that are in our legitimate organisational interests. However, we only do this if there is no overriding prejudice to you by using your personal information in this way. We describe below all situations where we may use this basis for processing.
With your explicit consent
For any situations where the two bases above are not appropriate, we will instead ask for your explicit consent before using your personal information in that specific situation.
We aim to communicate with you about the work that we do in ways that you find relevant, timely and respectful. To do this we use data that we have stored about you, such as what events you have booked for in the past, as well as any preferences you may have told us about.
We use our legitimate organisational interest as the legal basis for communications by post and consent basis for communications by email. In the case of postal mailings, you may object to receiving these at any time using the contact details at the end of this policy. If you wish to opt out of receiving marketing emails, we will provide you with an option to unsubscribe in every email that we send you, or you can alternatively use the contact details at the end of this policy. Booking confirmation emails fall under contract purposes and will be sent for each booking or amendment to a booking you make with us.
We may also contact you about our work by telephone however we will always get explicit consent from you before doing this. Please bear in mind that this does not apply to telephone calls that we may need to make to you related to your purchases (as above).
There are certain circumstances under which we may disclose your personal information to third parties. These are as follows:
1. To our core marketing partners:
- TicketSolve - They provide our ticketing service at the Box Office and online.
- MailChimp - They provide our Email service.
- Global Payments (Previously called Realex) - They handle all our online transactions securely.
- Sooner Than Later – They post out our brochures to you on our behalf.
These third parties comply strictly with our instructions and with data protection laws, for example around security of personal data.
2. Where Swift Cultural Centre is under a duty to disclose your personal information in order to comply with any legal obligation (for example to government bodies and law enforcement agencies).
3. To specific named visiting companies whose performances you have attended. In these cases we will always ask for your explicit consent before doing so.
Your debit and credit card information
If you use your credit or debit card to purchase from us or to make a donation, we will ensure that this is carried out securely and in accordance with the Payment Card Industry Data Security Standard (PCI-DSS).
Any credit card payments made online, over the phone or in person are securely processed via Global Payments / Realex (phone or online) or BOI merchant services (in-person sales). Your details are input using portals provided by, processed and retained by these third-parties purely for the purpose of completing that transaction. Credit card details are not stored or accessible to Swift Cultural Centre once processed.
Swift Cultural Centre engages in well-targeted online advertising of our events or fundraising activities which are essential to our sales and public awareness.
Under legitimate interest, we use third-party tools on our website (see cookies section) for our main online advertising partners – Facebook and Google – to be able to create custom audiences of people who have expressed an interest in a particular event or service based on their behaviour on our website or previous purchasing history. These platforms can also act as a data processor for Swift Cultural Centre if we provide them with data that we’re holding to create a custom audience.
We use Google Analytics to determine how popular parts of our website are, to determine if you have been to the website before, and to securely and anonymously record the value of any purchases you make on our website. Google analytics sets cookies which will stay active for a number of years and identify on your computer that you have visited our website.
You can opt out of being tracked by Google Analytics across all websites you visit by installing a browser plugin at http://tools.google.com/dlpage/gaoptout?hl=en.
As well as the advertising conversion tracking and targeting pixels outlined above, where we are essentially the data controller, we also host various third-party tools and services on the website to enhance your experience, help you share information or enable us to optimise online advertising campaigns. These tools include social like or share buttons and embedded secure forms for sign-ups or competitions. They also include services to enable us to embed our media into the website – eg to embed video, we use tools from YouTube, Facebook or Vimeo.
These tools or services often include cookies from these third-parties. Swift Cultural Centre is not the Data controller for the information gathered via these cookies, and has no access to the information. You can find out more about the third-parties cookie policies and how to opt-out of their processing activity via the links below.
How to control cookies
You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.
Swift Cultural Centre uses closed circuit television for the purposes of crime prevention, child protection and public safety. The footage is only accessible to authorised members of staff and will only be shared if requested by An Garda Siochana.
Maintaining your personal information
We store your personal information indefinitely such that for any subsequent purchases you make Swift Cultural Centre is able to link them back to a single unique record that we hold for you on our system.
If there are aspects of your record that are inaccurate or that you would like to remove, you can usually do this by logging in to your account through our website. Alternatively please use the contact details at the end of this policy.
Any objections you make to any processing of your data will be stored against your record on our system so that we can comply with your requests.
How Long do we keep your information?
Customer Data on Ticketsolve is removed after 5 years of Inactivity
Customer Data on Mailchimp is removed after 5 years of Inactivity
CCTV footage is deleted after 30 days
Security of your personal information
We will put in place appropriate safeguards (both in terms of our procedures and the technology we use) to keep your personal information as secure as possible. We will ensure that any third parties we use for processing your personal information do the same.
We will not transfer, process or store your data anywhere that is outside of the European Economic Area.
Your rights to your personal information
You have a right to request a copy of the personal information that we hold about you and to have any inaccuracies in this data corrected. Please use the contact details at the end of this policy if you would like to exercise this right.
Contact details and further information
Swift Cultural Centre - October 2023